Global fast food chain Burger King is going to open its first outlet in Dhaka on Friday, joining giants like KFC and A&W, which have already made their footprint into the country.
The fast food giant will launch its first outlet at Road 11 of Banani, local company officials told the FE.
Tiffin Box Limited, a Bangla Trac group company, has got the master franchise in Bangladesh for the US-based fast food giant.
US Ambassador to Bangladesh Marcia Bernicat will inaugurate the outlet of Burger King at Banani.
“We are expecting to open two more outlets in the capital this month,” the local representative of Burger King said, adding, “One of them will be located at Jamuna Future Park in Bashundhara residential area, while another will be located at Uttara.”
“Dhaka is a fast-growing QSR (quick service restaurant) and restaurant market, where customers have demonstrated demand for exciting new brands and tastes like Burger King”, said a statement.
“As such, we believe that the Burger King brand, with its strong positioning and compelling menu offerings, will generate local excitement”, it added.
The flame-grilled WHOPPER sandwich, a signature Burger King product, will be a key menu attraction for local patrons, added the statement.
Headquartered in Miami, Florida in the USA, the company was originally founded in 1953 as Insta-Burger King.
As of September 30, 2016, Burger King reported to have 15,243 outlets in 100 countries and almost half of which are based in the United States, while the rest are located throughout the world.
The company already has presence in many South Asian countries such as India, Pakistan, Sri Lanka, Nepal and the Maldives.