PATA will organize NTFF -2016 at CoxsBazar.


The Pacific Asia Travel Association (PATA) will stage the PATA New Tourism Frontiers Forum 2016 (NTFF 2016) in Cox’s Bazar on November 23-25.
The event is being hosted by the Bangladesh Tourism Board under the supervision of the Ministry of Civil Aviation and Tourism.
NTFF 2016 gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.
Under the theme of “Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination,” the event will tackle the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets – including a session on brand building and marketing for emerging destinations.
“Tourism is one of the most powerful tools for economic growth and social development. The most interesting and unique attractions – including indigenous culture, wildlife and natural landscapes – are often located in areas where access is difficult and poverty levels are high. The challenge is to evolve those assets into attractive, marketable tourism products that maximise social and economic benefits while minimising any negative impacts,” said Dr. Mario Hardy, CEO, PATA.
“The PATA New Tourism Frontiers Forum will provide all industry stakeholders valuable insights on how to overcome these challenges through thoughtful discussions and hands-on experience during the Technical Tour and Tourism Marketing Treasure Hunt.”
PATA has confirmed that Xu Jing, Regional Director of Asia and the Pacific at the World Tourism Organisation (UNWTO) will be providing special remarks at the opening of the conference.
Taleb Rifai, Secretary-General, World Tourism Organisation (UNWTO) said, “PATA’s New Frontiers Forum is one of the most innovative and effective ways of building a strong image and brand for emerging destinations. We commend Bangladesh for hosting such important event, particularly as the country celebrates the “Visit Bangladesh 2016” Year, and trust this will be a relevant step forward in building as stronger image of Bangladesh as a tourism destination.”
Confirmed speakers for the event include Yasmin Choudhury, British social entrepreneur; Damian Cook, founder and Managing Director, E-Tourism Frontiers; Rob Holmes, founder and Chief Strategist, GLP Films; Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor; Tania Miorin, Country Representative Myanmar for Istituto Oikos, and Maeve Nightingale, Mangroves for the Future (MFF) Programme Manager, IUCN.
Bangladesh is a fascinating mix of enchanting history, vibrant cultures, sandy beaches, abundant wildlife and rich flora and fauna. Cox’s Bazar combines the world’s longest unbroken beach with the unique lifestyle of ethnic minority groups in the neighbouring hills.
Located south of the industrial port of Chittagong, Cox’s Bazar is popular among locals but remains largely untapped by international travellers.


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